When I see blog posts, news stories, or Twitter conversations about website testing, I get the idea that the post or discussion is focused on a specific component of testing and there is just one type of website testing that we must be worried about.
Conversion Rate Testing, or CRO as it is commonly abbreviated, is the testing method of choice these days (Conversion Rate Optimization). This usually indicates that Division Tests or Multimodal Tests are being conducted. Don’t get me wrong: conversion rate testing is critical and can significantly enhance the number of conversions on a given page, resulting in more sales, inquiries, and PR.
There are, however, other types of website testing, quite a number in fact, and some of them are pretty basic and are often missed. I decided to give a brief summary of each form of testing so you can see all of the areas that can (and should) be evaluated when releasing a new website, rolling out a set of changes, or at the very least reviewing on a regular basis.
Different Forms of Testing
Testing for functionality
This type of testing ensures that the website functions properly and as intended. Does the site display the proper page when you click on a link? When you conduct a search, does the website offer accurate results? When you submit a product to your shopping cart, does the website add the proper item? Functional testing is going over the entire site, such as the resource management system and admin section, to ensure that each feature is working properly.
Testing for browser compatibility
Web pages are shown differently by different web browsers. Browser compatibility testing, also known as web browsing checking, entails checking a website on each of the major web browsers (or each web application that you have promised to support). You may also look at your stats to determine which browsers are the most popular on your site. There are a few good browsers to check out as well.
Testing for usability
Usability testing implies that your website functions properly and looks good in all major browsers. Nevertheless, a website that performs well is not always a website that your intended audience will find useful. You can have usability testing or a website tester for your site.
Ask them to execute specific actions, to see how they complete those tasks. Many fairly cost usability evaluation tools are available on the market, some of which are mentioned in our test tools directory, making this form of testing considerably easier. It is possible to learn a lot about how people use your website, and many experts think that you can learn a lot.
Testing for accessibility
Accessibility testing is critical to ensure that your website conforms with best practices and accessibility requirements, as well as legislation governing accessible websites in the United States and the United Kingdom. Section 508, which is part of the Rehabilitation Act in the United States, and the Disability Discrimination Act, or DDA, in the United Kingdom. A completely accessible website advantages not only those visitors who would otherwise struggle to use it, but search results will be able to manoeuvre and comprehend your content more simply, improving your ranking in search engines.