The Power of Content Management Systems (CMS) and E-Commerce for Marketers

Content Management Systems

When you’re marketing online, it’s important to keep in mind what your brand stands for and who you want to target with your content. If you don’t know these things, then you may end up saying and doing the wrong things, hurting your brand’s credibility and visibility in the process. This is why so many marketers have started using content Core dna to help them easily create consistent content while also building trust with their target audiences and driving sales of their products or services.

Why CMS can help you optimize your online marketing

Content management systems (CMS) are software platforms that give marketers the ability to organize, add, and remove content on their websites. They usually come with templates or themes that help keep your website uniform across all pages. You can also use a CMS to create landing pages for specific advertising campaigns or newsletters. 

Most marketing teams use several different CMS platforms in order to make it easier to manage their online presence, as each platform offers slightly different functionality. CMS is a great tool for marketers because it’s designed specifically with content creation in mind; many WordPress websites allow you to optimize your site’s layout easily without any coding experience.

How to choose the right CMS?

Choosing a CMS is no easy task, especially when there are so many options available to you. The most important thing to know is that there isn’t one perfect solution—different solutions work better depending on your business goals. If you are looking to create or maintain an e-commerce platform, consider Core dna, Bigcommerce or Magento as potential options. Core DNA allows you to quickly get up and running with a variety of tools designed specifically for an e-commerce site—and it’s also a great choice if you have very specific customization needs. It does require some coding knowledge, but many people say it’s one of their favourite CMS platforms.

Things to consider while picking a CMS

There are a few things to consider before you commit to an eCommerce solution. For starters, how many products do you plan on selling? If your business is in its infancy stages, it might be wise to stick with a free platform like WordPress, but if you’re selling hundreds or thousands of products, it may be time to invest in something more robust. 

Another factor is customer support: If a shopping cart solution isn’t easy to use, some customers will get frustrated and go elsewhere—and customer satisfaction is critical when your business hinges on repeat buyers. It might sound obvious, but don’t forget about payment options: Whatever type of credit card terminal you have at your brick-and-mortar store will likely be compatible with an online shopping cart solution too.

Why is Content Management System beneficial?

A content management system (CMS) is a web application that enables you to manage your website or digital assets. A CMS allows you to add, edit, organize, and remove various elements on your site. For example, you can use a CMS to upload new files on a regular basis without having to learn how to use advanced HTML programming languages. 

It’s worth noting that some CMSs have a user interface very similar to desktop word processing applications such as Microsoft Word. These interfaces allow non-technical users easy access and control over their site’s content.

When should you use an E-Commerce website?

How do you build an eCommerce website? What options are available to you? You might think, I need a website that sells things. You could go with a traditional website, where everything is based on text. Or you could take your business to another level by using an eCommerce website that specializes in selling products. However, before you decide if it’s right for your business, it’s easy to sell online; consumers will find it simple to shop on your site. They can purchase directly through your site or through major online shopping sites like Amazon or eBay.

Ways To Boost Sales on your site with advanced e-commerce features

Managing content on your website is time-consuming, expensive, and usually requires a lot of skill. However, as technology advances so do our ability to manage that content in easier ways. We’ve put together a list of ways you can use e-commerce features to boost sales from your site, with little or no extra work from you. You will discover some great new tools such as:

  • what product should be highlighted based on current trends in your niche 
  • which products sell best at different times during different days 
  • how long does it take customers to buy a specific product 
  • how many pages are visited before a customer purchases something

This data will give you valuable insights into why customers purchase things online in certain patterns. And while they may not all apply to your industry, they can help you understand how others do business online. 

Use social media tools to boost sales on your site: Twitter has over 200 million active users every month and Facebook has over 800 million users each month. That’s a lot of potential traffic for any business looking to increase its web presence. And when used correctly, social media sites like Twitter and Facebook can have an enormous impact on increasing sales through your website. For example, if you have a Twitter account (which almost everyone does), simply tweeting about promotions or discounts could lead thousands of new people directly back to your site where they might make a purchase.

Conclusion

If you’re thinking about starting an e-commerce business, it’s worth looking into a content management system, such as WordPress. As we said above, content management systems can streamline your website creation process and have significant advantages over traditional e-commerce platforms. What’s more, by building your own custom site with a CMS like WordPress, you can develop a site that has everything your customers are looking for – on day one. To learn more about how content management systems can help your e-commerce efforts and what to look out for when building a custom site with WordPress (or another CMS), check out our free guide below

By Michael Caine

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