Unique content is important, and paraphrasing can help you with it. Let’s show you how.
Content is the pillar of any marketing technique nowadays. In fact, 91% of B2B marketers rely on it heavily to increase their outreach. However, it’s all possible only if the content is uniqu and offers something that the competition doesn’t.
That’s when content paraphrasing comes into play, an essential technique in creating unique content. While it sounds like a tedious process, it’s important to remember that 63% of content marketers use content strategies to build trust with their target audience.
Thus, in this article, we’ll look at why paraphrasing text is essential and some ways you can paraphrase the text. So, let’s get started.
What is Paraphrasing?
Paraphrase text is the process of changing a text in order to improve its readability. It can be done through various methods, such as sentence restructuring, paragraph reorganization, and word replacement. This process can be used to improve written content for a variety of purposes.
For example:
- It can be used for SEO purposes to ensure on-page SEO requirements, like keyword inclusion
- It can also be used for accessibility purposes by making the text more legible and easier to understand for people with disabilities or low literacy levels
- It can be used to explain complicated terms and phrases in layman’s terms
- It can be used for simplifying complex ideas
- It can also be used to achieve better quality
- Or, it can be used to remove plagiarism
These advantages of paraphrasing content can help it become more suitable for SEO. Besides that, it also makes the text more suitable for audiences because of increased readability, and by achieving a suitable content tone for specific audeinces.
Rephrasing Vs. Paraphrasing
There aren’t many differentiators between paraphrasing and rephrasing. However, the main difference between the two and the most vital is their purpose. The purpose of paraphrasing is to achieve better quality and integrity.
Whereas paraphrasing changes only the existing text to remove plagiarism or change the content tone. To pinpoint the exact differences, here are a few:
- Paraphrasing can be done to achieve specific goals.
- Rephrasing can remove plagiarism, but so can paraphrasing.
- Rephrasing can achieve better clarity, while paraphrasing achieves better content tones.
- Paraphrasing improves fluency, while rephrasing can also do the same.
Therefore, as mentioned before, the critical difference between the two is the purpose. As you can see, particularly in the third point, both paraphrasing and rephrasing enable the writer to achieve better quality. The clearer you are about it, the easier it will be for you to grasp.
Why Paraphrasing is Important?
We know that paraphrase text is the process of changing a sentence or paragraph to have a different meaning from the original. Paraphrasing is an essential skill for any writer since it helps to make texts clearer and more concise. Paraphrasing text is important for a number of reasons.
- First and foremost, it helps achieve better quality and readability of any sort of text.
- Second, it helps people who speak different languages to understand what is written in the text.
- Third, it can help a writer tweak the content tone for specific audiences.
- Fourth, it can simplify complex terms and methods.
- Fifth, it can remove plagiarism or change content tones without any additional costs.
Besides these factors, paraphrase is a vital part of any sort of writing. From academic writers to professionals, paraphrasing can help writers paraphrase all kinds of better versions of their original text.
How Paraphrasing Helps Write Unique Content?
Paraphrasing content is supposed to fulfill various purposes. In this section, we’ll explore how paraphrase can help create unique content. So, let’s get started:
Examples of Paraphrase Content:
While all the techniques mentioned above are easy to employ, what if you could do it even more conveniently?
- Utilizing Different Synonyms in Place of the Original Words
The first thing paraphrasing can do to ensure unique content is using alternate synonyms in place of the original words. By making it simpler, paraphrasing can ensure the quality of any type of text. For instance, here’s a sentence:
“How do you write quality content?”
There’s nothing wrong with it, but it can be improved slightly, such as:
“What’s the right approach to formulate top-notch content?
As you can notice, the second line uses alternative words, but doesn’t change the context. That’s one of the primary abilities of paraphrasing.
- Altering Sentence Structures
A sentence’s structure is another key thing that paraphrase can change. For instance, it can change questions into answers or vice versa. This is particularly handy in persuasive writing. Let’s take another sentence for an example:
“Good content creation is about patience and understanding.”
Now, let’s rearrange it by paraphrasing:
“Patience and understanding are the key traits of good content creation.”
As you can see, the paraphrase process added a word or two, but it also shifted the content’s structure.
- Changing Phrases
Phrase changing is another key attribute of paraphrasing which can help make your content unique. In a simple headline or a sentence, a changed phrase can improve it’s quality and make it much more unique. Here’s another example:
“The right way to write good quality text”
Once again, nothing seemingly wrong with this phrase. But, we can paraphrase it to make it a little more unique:
“Proper technique(s) to write the finest content”
While your paraphrasing doesn’t have to be this different, a simple tweaks to any phrases like this can make it easier to read without altering the context.
- Changing Active Voice to Passive Voice and Vice Versa
Active and passive voice are always in the conversation of writers. These two aspects of content voice can make or break any sort of content. While there are times when passive voice is acceptable, active voice is preferred in most facets of life.
So, to change from passive to active or vice versa, you can paraphrase sentences like this:
“The content was written by a fine writer”
Now, you can paraphrase to turn it into active voice:
“A fine writer wrote this content”
Once again, it shows us the impact of paraphrasing and how it can help us improve our text and make it unique.
Conclusion
There you have it, folks, the five ways you can paraphrase text to ensure the uniqueness of your content. Besides that, we also talked about that you can use to employ those techniques. So, pick the one that suits you the best.