While talking about the purpose of flyers, you’ll likely get mixed opinions. Some believe that they’re too old school in this digital promotion world. In parallel, you’ll also find business people who still believe in flyers as their core marketing strategy. Which one are you? Well, if you think flyers are a waste of money, we’re here to change your perspective.
Though the world is witnessing an advanced level of marketing, the purpose of flyers remains the same. You can trust flyers to stand out from the crowd. Flyers can do magic for your business, provided that you know how to extract the same.
Let’s drill down to the basics i.e. purpose of flyers. We’ll be sharing a few ideas on how to utilize them uniquely.
What is the purpose of flyers for a business?
Big or small, new or old, businesses have an intense connection with flyer marketing. Needless to say, flyers are used for one-to-one marketing of your products and services. They become a handy introduction to your newly launched services.
Flyers make for the best strategy to create a buzz about your business among the target audience. Above all, they’re cost-effective as compared to digital promotions. Meanwhile, you get to choose from a wide range of flyer shapes, sizes, and types. Additionally, readymade flyer templates are also available for DIY designing to reflect your intent closely.
Furthermore, the purpose of flyers is brand awareness. You just want to let people know that your business exists with the expertise they need in their lives. Flyers stand up to your expectations whether you’re launching new services or offering discounts on existing ones. Also, spreading the word about upcoming events or prepping an inviting menu for your food business is relatively easy & fun with flyers.
In a nutshell, a stunning flyer holds the power to mesmerize your target audience & drive them to your business. The purpose of flyers is best met when you make your prospects feel that they need your products/services in their lives.
If you’re willing to design such business flyers then you’re at the right place. Let’s grab some thrill for your next flyer design drill!
Keep Online + Offline Flyer Marketing Goals
Okay now, this may seem weird but as you design flyers online, make sure you are utilizing them at their best. In simple words, the same flyer design that’ll be used as printable can be dropped as emails too. The purpose of flyers is to reach the maximum target audience. So, why not take them digital?!
Make sure to have high-quality & visually impactful flyers that satisfy both purposes smoothly. Besides email marketing, digital flyers can also be promoted via local Facebook groups, WhatsApp messages, and anywhere you find suitable.
The aim is to maximize your outreach with minimal effort. Flyers can do the needful here.
Win Hearts with Creative Flyer Designs
Flyers are least expected to be creative to be heart-winning. Make every possible move to make yours exceptionally beautiful. Incorporate classic design elements, apply innovative color schemes & experiment with flyer size. Well, keep your flyer intent intact alongside making it creative. After all, the purpose of flyers should never shift, no matter what.
For instance, if you’ve been designing flyers in A5 size then why not try larger ones?! Similarly, go beyond basics & use trendy colors and fonts for the win. Be specific with your content & illustration representations to make every pixel thrilling. Side by side, keep an eye on your competition so that you can set the bars high.
Recognize & Remove your Design Obstacles
Who says flyer designing never sees obstacles? We would rather say that people rarely discuss them or are aware of the same. Your take is to identify the flaws and correct them before they become a design blunder. Include a call-to-action along with attractive discounts and offers. Let your flyer speak one clear message at a time. Additionally, you have to be specific with the flyer design you choose. These are just to be mentioned as a few. You’ll find more as you look for them.
The shortcut to not making any such flyer designing havoc is to prefer pre-designed flyer templates online. They’re designed by & for professionals. You don’t even have to think about color combinations or the best-fitting fonts. Just replace the dummies and your high-quality flyers will be ready to print & publish.
Simplicity speaks louder than words!
Keeping your flyers simple is as important as comprising creativity. But, don’t go overboard. The simpler your design is, the clearer your message will be reflected. Your potential customers will absorb the message without making extra efforts. Keeping the text content minimal will be a cherry on the top. In short, let your flyer be the minimalist yet iconic advertising material for your prospects.
Retarget your existing prospects
Most of the time, business people design flyers for a spanning customer base. You may repurpose your flyer campaign by targeting your existing ones. It may seem odd, but is a tried and tested technique to make your happy customers return to your business.
For instance, an internet company can drop flyers at the doorsteps of their existing customers whose package is about to expire. Alternatively, they may be surprised by exclusive offers with long-term subscription plans. Overall, the goal is to retain customers & you can ace it with flyer marketing.
Give it a thought & implement it in your business, if you can.
Groundbreaking Ideas for Flyer Marketing
The purpose of flyers should be beyond a one-time marketing approach. Make them so useful that your target audience saves them for later. Here are some handpicked flyer marketing ideas you need to make your next campaign rocking.
- Customize Email Flyer
You may have a customer database. If yes, utilize it to drop a brief Email Flyer. It’s the same flyer that you’ve designed to be printable.
- Always have the hero element of your design
Some flyers have HD images while others may have powerful quotes, visionary concept/theme, fascinating template design, or similar. Whatever you choose, just keep in mind that you have at least one hero element in the flyer that attracts users.
- Only create a flyer after ample market research
Be it a flyer or any other marketing material, it should only be curated aftermarket & competitive research. It helps you know the latest trends & come up with something in-demand and unique.
- Make your flyers reusable
Take your flyers par a piece of paper. Allow them to be reused in one or the other way. For instance, a door hanger flyer will be used longer beyond your imagination.
- Settle for high-quality flyers only
Don’t compromise over quality. When you’re investing efforts in designing a flyer, let it be used in distinct zones. For this, you’ll need print-quality flyers only.
FAQs to Clear your Purpose for Flyers
To all the newbie out there, we also have a set of frequently asked questions regarding the purpose of flyers. Go through them & clear your doubts too.
- Is flyer marketing still beneficial?
If not, you might not be here reading this! Flyer marketing is one of the oldest & traditional advertising tactics that never seem to get dull. It is beneficial as both, online & offline marketing material.
- Which are the mandatory elements of a flyer?
The following are ideally the much-needed flyer elements:
- A clearly defined purpose
- Appealing Headline
- HD pictures, stock images, graphics, or illustrations
- Text content
- Motivating message/CTA
- Business details/contact information
- How to hand over flyers effectively?
Flyers are mostly handed over personally by a sales executive. Small businesses may distribute flyers along with newspapers so that they don’t have to hand them out personally. Large businesses have dedicated distribution policies to execute accordingly. Pick a strategy that meets your purpose of flyers.
- What is the minimum flyer quantity to print?
Stating simply, print the number of flyers enough to be distributed among your target audience. The best way is to overprint flyers so that you don’t experience shortages when required the most.
- Which type of flyer is best for your business?
Flyers can be divided into three types: Ad Flyers, Corporate Flyers & Photo-centric Flyers. You may proceed with the one that best represents your business. In other words, the purpose of flyers is to meet business goals. So, make sure you pick the flyer type that fits your needs.