The Do’s and Don’ts of Choosing a Name for Your Company

The name is technically everything, especially for start-ups and small businesses. When you introduce your business in the market, the name is one of the most crucial things that will work as the identity. Not to mention, the name you choose will showcase the objective and offerings of your company. 

This is why many entrepreneurs feel extreme pressure while choosing a name for their company. Which type of name is most relevant? Can you choose a short name for your company? What are the drawbacks of choosing a large name? Can you intentionally misspell any word to make the name look more unique? Dies the name reflects the brand image? These are the few questions you might think about while naming your business. 

If you don’t know how to name your business perfectly, this article is solely written for you. As the name will represent your entire company, you need to be careful. Here are the dos and don’ts of choosing a name for your business. 

Do: Make Sure the Name is Simple 

Facebook, Apple, and Google are some of the biggest organizations in the world. If you notice carefully, you will see that they all use simple names. When businesses use complex names, their consumers will face problems reading and interpreting the meaning. 

Additionally, the complicated names will also affect your promotional campaign as you won’t be able to market your business properly. As per Indeed, marketing is important for a business. Consider visualizing how the name will appear on the website as well as in marketing campaigns when you’re planning to promote your business. 

Don’t forget to consider some essential things such as spelling and ease of use. Simple names will always be loved by your customers. 

Don’t: Try Too Hard 

You should never work too hard to choose your business name. The perfect example of this mistake is Subway, the sandwich company. Even though the company is well-reputed around the world, the first name of the store was Pete’s Super Submarines. After severe backlash, the company decided to change its name to Doctor’s Associate INC. 

If you work too hard to choose your business name, you might end up creating something bizarre. This will not only affect your brand, but people will also laugh at your business. 

Do: Plan for Proper Growth 

Remember that the offerings of your business during the initial stages of your entrepreneurship journey might not stay the same over time. For instance, Apple was called Apple Computers until 2007 when they decided to change its name to Apple so that they can introduce new products in the market, without affecting the brand image. 

Therefore, you need to choose a name through a company name generator that is capable of reflecting the present situation as well as the future journey of your company. This way you can avoid changing your business name in the future. 

Don’t: Be Too Literal 

You might be tempted to choose a business name that is too much straightforward as per the objective and offerings of your company. However, remember that choosing names that are too literal might not serve as well as the other eye-catching names. This is a mistake you should avoid. 


When you remember these dos and don’ts of choosing the perfect name for your business, you won’t face any problems during the naming process. However, if you need assistance, we are always here to help you.