Exclusive interview: why this company is making stylish furniture accessible to Kiwis

A belief that every family deserves a stylish and welcoming home has earned Kiwi company TreasureBox a passionate following across the country in only ten years.

Since its inception in 2012, TreasureBox has been committed to making high-quality indoor and outdoor furniture accessible and affordable for Kiwi families.

From small beginnings as an online-only retailer based in a Dunedin garage, it has grown into a retail phenomenon, selling more than 100,000 beds, sofas, tables and other furniture items each year from a vast warehouse and showroom in Auckland.

Director and founder Eric Zhou says keeping quality high and prices low has been pivotal to the company’s success. “When we started TreasureBox our vision was to revolutionise the way Kiwis shop for furniture,” he says.

“We saw a gap in the market for high-quality, yet affordable, home furnishings and set out to fill that space. Our goal was to create an online destination that offered the convenience of shopping from anywhere in New Zealand, delivering a range of products that cater to the diverse tastes and needs of Kiwis.


“We believe that everyone who works hard deserves to come back to a warm and comfortable home at the end of the day. That’s why we’re dedicated to offering furniture that not only delivers on comfort and style but also on affordability, helping Kiwis create the living spaces of their dreams without the financial strain.”

He says he and his team are driven by the knowledge that they’re making a tangible difference in New Zealanders’ lives.

“The gratitude we receive from the families whose homes we’ve helped furnish, and the relationships we’ve built within our community, serve as a constant source of inspiration,” he says. “The trust placed in our brand is our greatest endorsement.”

Eric says times are tough for many New Zealanders at the moment, so it’s more important than ever to offer the best possible prices.

“We understand the challenges that the post-covid world has brought to everyone, especially economically,” he says. “With economic fluctuations and the rising cost of living, our mission has become even more pertinent.



Treasurebox carries millions of stock in their Auckland warehouse that is ready to go to Kiwi families at any time.

“New Zealanders are looking to recover and rebuild following the global impact of the pandemic. With the shift towards home and remote work arrangements, there has been a significant increase in the desire to create comfortable and functional living spaces. Now, more than ever, consumers are seeking value in their purchases, especially for large-ticket items like furniture. Therefore, we pledge to continue supporting our customers by offering unmatched value and service.”

So how does the TreasureBox team manage to keep their range so affordable while still retaining the durability and functionality that are the hallmarks of quality design? Eric says the answer is they aim for maximum efficiency in order to maximise savings and pass them on to customers.

“Efficiency is a core principle that permeates every aspect of the business,” he says. This extends from significant investment in software development to stringent control over every procurement and sales process. The company operates on a zero-waste ethos, whether it’s in the development of product lines or in inventory management.

It chooses to work with service providers, such as couriers, that share its goals. “We feel grateful for having partners who understand and continuously support us, like Freightways Group and New Zealand Post Group,” says Eric. “These companies are homegrown New Zealand enterprises, comprised of very hard-working Kiwis. We all strive to bring better service experiences.”



Since its inception in 2012, TreasureBox has been committed to making high-quality indoor and outdoor furniture accessible and affordable for Kiwi families.

Eric says sustainability, adaptability and customer satisfaction were the company’s foundational principles. “We sought to build strong relationships with suppliers and customers alike, focusing on transparent and ethical practices. Our vision was to be a brand that Kiwis could trust, relying on us to provide furniture solutions that suit their changing lifestyles without compromising on quality or breaking the bank.

“As we grew, expanding from a purely online presence to establishing a physical footprint in Auckland with our showroom and extensive warehousing, our vision adapted to include providing a tactile shopping experience where customers could feel, see and fall in love with our furniture in person.

“Ultimately, our vision was for TreasureBox to become a household name synonymous with comfort, style and reliability, a treasure trove where every Kiwi could find something special to complete their home. Our ethos is to provide furniture that not only enhances the aesthetic appeal of our customers’ living spaces but also contributes to the creation of memories within those spaces.”

Their success in achieving that mission is evidenced in the satisfied smiles of hundreds of thousands of Kiwi families who have found affordable home solutions through TreasureBox.

To join the TreasureBox family, enjoy great-value deals and take advantage of fast shipping across New Zealand, visit treasurebox.co.nz